Transforming collections and recovery with personalized experiences
Lead Product Designer, 2013 — 2016
Interaction Design
Customer Research
Systems Design
I joined the TrueAccord founders in 2013 to design, build, and launch a new collections platform powered by machine learning and a consumer-friendly digital experience. As the first design hire I helped the founding team create the brand, website, and digital experience for both customers and financial clients.
Transforming collections and recovery with personalized experiences
Lead Product Designer, 2013 — 2016
Interaction Design
Customer Research
Systems Design
I joined the TrueAccord founders in 2013 to design, build, and launch a new collections platform powered by machine learning and a consumer-friendly digital experience. As the first design hire I helped the founding team create the brand, website, and digital experience for both customers and financial clients.
A new brand & approach to collections
The brand and its entire visual system needed to reflect a kinder, more human approach, so I focused on creating a brand that would reflect this. Hand drawn icons, bright approachable color palette, and a voice and tone that felt safe and approachable.
Featuring hand-drawn icons, bright color palettes, and a voice and tone that felt welcoming and reassuring to customers facing a potentially stressful situation.
A new brand & approach to collections
The brand and its entire visual system needed to reflect a kinder, more human approach, so I focused on creating a brand that would reflect this. Hand drawn icons, bright approachable color palette, and a voice and tone that felt safe and approachable.
Featuring hand-drawn icons, bright color palettes, and a voice and tone that felt welcoming and reassuring to customers facing a potentially stressful situation.
Building the marketing engine to drive growth & engagement
The team and I designed and built the entire marketing platform, including the website, emails, blog, as well as many content marketing materials.
Building the marketing engine to drive growth & engagement
The team and I designed and built the entire marketing platform, including the website, emails, blog, as well as many content marketing materials.
Designing the customer experience
The engineering team developed an advanced engine that uses machine learning to track, analyze, and adapt the customer experience based on metadata and user actions on the platform. So, I needed to create a system that provided a customer experience that was flexible and scalable.
Designing the customer experience
The engineering team developed an advanced engine that uses machine learning to track, analyze, and adapt the customer experience based on metadata and user actions on the platform. So, I needed to create a system that provided a customer experience that was flexible and scalable.
Designing the client experience
TrueAccord was a third-party platform that helped companies like Affirm, Klarna, and Lendup recover losses from their customers. We needed to provide an efficient and elegant system for them to monitor and track performance across various dimensions of the cohorts we worked with.
Designing the client experience
TrueAccord was a third-party platform that helped companies like Affirm, Klarna, and Lendup recover losses from their customers. We needed to provide an efficient and elegant system for them to monitor and track performance across various dimensions of the cohorts we worked with.
Impact & learning
Being the first design hire at the company provided a real-world lesson in designing, building, and scaling a high-growth startup. By the time I left the team, TrueAccord was approaching 2 million customers and nearing $20 million in annual revenue. But the most rewarding part of my 3 years with the team was the incredible opportunity to help build a brand-new company with a mission and values that closely aligned with my own.
Impact & learning
Being the first design hire at the company provided a real-world lesson in designing, building, and scaling a high-growth startup. By the time I left the team, TrueAccord was approaching 2 million customers and nearing $20 million in annual revenue. But the most rewarding part of my 3 years with the team was the incredible opportunity to help build a brand-new company with a mission and values that closely aligned with my own.
Product design
Get in touch at nickdominguez@gmail.com
Follow me on Linkedin
Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.
Published in Nashville, TN United States of America
Get in touch at nickdominguez@gmail.com
Follow me on Linkedin
Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.
Published in Nashville, TN United States of America
Get in touch at nickdominguez@gmail.com
Follow me on Linkedin
Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.
Published in Nashville, TN United States of America