Designing Vistaprint's first 1-click checkout experience

Designing Vistaprint's first 1-click checkout experience

Lead Product Designer, 2022 — Present

Lead Product Designer, 2022 — Present

Interaction Design

Customer Research

Systems Design

I led design for the Vistaprint cart and checkout team for three years. During this time, we significantly enhanced the user experience for two million unique visitors each month across 22 countries.

The opportunity in the re-order checkout experience

The opportunity in the re-order checkout experience

Returning customers wanting to quickly reorder from Vistaprint encountered unnecessary friction. They were forced to navigate multiple steps to complete their purchase, even though the system already had all the necessary information needed to get them checked out and on their way.

Our team saw an opportunity to build 1-click checkout option. Something that had never existed with within the product. Our goal was to increase customer satisfaction and purchase conversions by at least 3%, while also gaining insights to scale this experience across parts of the Vistaprint platform.

Iterating our way to the final solution

Iterating our way to the final solution

Throughout the design process, I collaborated with product management and engineering teams to address unique customer experience challenges and develop a solution that allowed customers to access detailed product information directly from their cart without interrupting their shopping journey.

We quickly identified and addressed key issues, particularly around shipping method selection where customers struggled to find and modify their preferred options despite the system's convenience of pre-selecting their last used method, leading us to launch a revised UI that made the shipping selector more visible and accessible.

Understanding the larger, unseen opportunity

Understanding the larger, unseen opportunity

Although we built this feature specifically for the re-order experience we quickly saw the promise of having a fast and efficient method for signed-in Vistaprint customers to checkout with 1-click. Like add-ons to their cart, digital product and service upsells, and more.

Impact & learning

Impact & learning

  • Reduced the reorder process from 5 steps to just 2

  • Reordering now took 30% less time on average for customers

  • Customers were 20% more likely to successfully complete a reorder on the first try

We also saw demand from other product teams to use this experience outside of our use case. For example the ability to provide a checkout experience for design services so customers don’t have to visit the cart or checkout to take advantage of add-on services.

Product design

Get in touch at nickdominguez@gmail.com

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Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.

Published in Nashville, TN United States of America

Get in touch at nickdominguez@gmail.com

Follow me on Linkedin

Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.

Published in Nashville, TN United States of America

Get in touch at nickdominguez@gmail.com

Follow me on Linkedin

Copyright 2004 - 2025 by Nick Dominguez. All rights reserved.

Published in Nashville, TN United States of America